WEAR5050 is a business model that not only helps empower more people to make tomorrow a better place but represents a greater equality between humans and nature. 50% of our profits go towards protecting the wild and wonderful places that still exist in the world. #WEAR5050

This year we have chosen to partner with BHA, a national non-profit, protecting biodiversity in Australia for over 25 years. They buy land of high conservation value & work with other land owners (particularly Aboriginal groups) to help plan & implement conservation on private lands.

We believe our customers have a right to know exactly where their money is going. Therefore, we have made a map that lets you see the exact GPS coordinates of the area being protected, plus detailed information on the project.

See the map ›